04 · TOPOLOGY · CONNECTIONS · GAPS

How everything connects · 93 links

Three layers stacked: AI agents, tech stack, and humans. Every link carries data, instructions, or hand-offs. Health = green / partial / broken.

77%

System health

Total links

Partial / orange nodes

Missing roles (gaps)

🚩 Gap Analysis · The 4 missing roles

What we still need to hire (AI or human)

🎧

Customer Support

Not Hired

GAP: No automated customer support. Need: AI chatbot, ticket triage, FAQ auto-response, review management.

• NEEDED: AI Chatbot — Automated product Q&A, sizing help, order status
• NEEDED: Ticket Triage — Auto-categorize and route customer inquiries
• NEEDED: Review Management — Respond to Judge.me reviews, generate social proof

📦

Supply Chain

Not Hired

GAP: No inventory automation. Need: stock alerts, reorder automation, demand forecasting.

• NEEDED: Stock Alerts — Low inventory warnings, auto-reorder triggers
• NEEDED: Demand Forecasting — Predict stock needs based on ad spend and seasonality
• NEEDED: Supplier Automation — Auto-generate POs, track shipments from China/EU

⚖️

Legal & Compliance

Not Hired

GAP: No compliance automation. Need: GDPR, VAT automation, terms updates.

• NEEDED: GDPR Monitoring — Cookie consent, data deletion requests, privacy policy
• NEEDED: Tax Compliance — VAT automation for EU cross-border sales
• NEEDED: Terms Updates — Auto-update T&C when regulations change

🔬

Product & R&D

Not Hired

GAP: No product development automation. Need: competitor monitoring, trend analysis, product research.

• NEEDED: Competitor Monitoring — Track WOD Toys, Rogue, mini equipment brands
• NEEDED: Trend Analysis — Hyrox/CrossFit/kids fitness market intelligence
• NEEDED: Product Research — Find new products, test market demand before ordering

⚠ Needs work · Partial connections

Things that work but could be tighter

Agents

🚀 Head of Growth (SEO Engine (6 personas))
💰 CFO & Finance (Chico the CFO)
🤝 Head of B2B Sales (Polly the Prospector)
🔎 Head of Intelligence (Booky the Researcher)

Tech / MCPs

🎨 Figma (Design)
💬 Slack (Communication)

Humans

🏭 Zoe (Manufacturer & Sourcer)
📷 Ziggy (Photographer)

Layer 1 · AI Agent Connections

How the 12 active agents (and 4 gaps) hand work to each other

● 23 healthy● 12 partial● 4 broken/missing/ 39 total

Healthy23

🧠CEO & Founder→📣CMO
Strategy → Marketing
🧠CEO & Founder→🎨Head of Content
Brand → Content
🧠CEO & Founder→📧Head of Email & Retention
Approvals → Campaigns
🧠CEO & Founder→📊Head of Analytics
Data → Decisions
🧠CEO & Founder→⚙️Head of Operations
Ops Oversight
🧠CEO & Founder→🤖CTO & Automation
Automation Direction
📣CMO→🎨Head of Content
Creative Engine → Content
📣CMO→📊Head of Analytics
Ad Performance Feedback
📣CMO→📧Head of Email & Retention
Campaign Coordination
📧Head of Email & Retention→📊Head of Analytics
Klaviyo ↔ Triple Whale
📧Head of Email & Retention→🚀Head of Growth
CRO → Email Optimization
⚙️Head of Operations→📊Head of Analytics
Monitoring → Metrics
🤖CTO & Automation→📣CMO
Skill Automation
🤖CTO & Automation→⚙️Head of Operations
Workflow Automation
🤖CTO & Automation→📧Head of Email & Retention
Email Engine
🧠CEO & Founder→📱Head of Social
LinkedIn Strategy
📱Head of Social→🎨Head of Content
Content Pillars
📱Head of Social→📧Head of Email & Retention
Lead → Klaviyo
📱Head of Social→🤝Head of B2B Sales
LinkedIn Leads → B2B
📱Head of Social→📣CMO
Brand Voice Sync
📱Head of Social→📊Head of Analytics
Engagement Data
🤖CTO & Automation→📱Head of Social
LinkedIn Engine
🔎Head of Intelligence→📊Head of Analytics
Data Intelligence

Partial / Needs work12

🧠CEO & Founder→🚀Head of Growth
Growth Strategy
🧠CEO & Founder→💰CFO & Finance
Financial Oversight
🧠CEO & Founder→🤝Head of B2B Sales
B2B Strategy
🚀Head of Growth→📊Head of Analytics
SEO Data Gap
🚀Head of Growth→📣CMO
SEO → Ad Strategy
🤝Head of B2B Sales→📣CMO
B2B → Marketing
💰CFO & Finance→⚙️Head of Operations
Financial → Ops
💰CFO & Finance→📊Head of Analytics
Revenue Attribution
🧠CEO & Founder→🔎Head of Intelligence
Intelligence Oversight
🔎Head of Intelligence→📣CMO
Market Insights → Marketing
🔎Head of Intelligence→🤝Head of B2B Sales
Lead Enrichment
🔎Head of Intelligence→🚀Head of Growth
Trend → Growth Strategy

Broken / Gap4

🧠CEO & Founder→🎧Customer Support
No Customer Support
🧠CEO & Founder→📦Supply Chain
No Supply Chain
🧠CEO & Founder→⚖️Legal & Compliance
No Compliance
🧠CEO & Founder→🔬Product & R&D
No R&D

Layer 2 · Tech Stack Connections

How the 24 tools, MCPs and SaaS pieces feed each other

● 34 healthy● 2 partial/ 36 total

Healthy34

🛒Shopify→⚡Make.com
Webhook Events
🛒Shopify→🐋Triple Whale
Order Data
🛒Shopify→💌Klaviyo
Customer Sync
🛒Shopify→🔍Microsoft Clarity
Behavior Tracking
💌Klaviyo→✉️Gmail
Email Delivery
💌Klaviyo→🐋Triple Whale
Email Attribution
🐋Triple Whale→🔍Microsoft Clarity
Analytics Overlay
🤖Claude API→💌Klaviyo
Campaign MCP
🤖Claude API→📝Notion
Data MCP
🤖Claude API→🎨Canva
Design MCP
🤖Claude API→✉️Gmail
Email MCP
🤖Claude API→🎯Apollo.io
Lead MCP
🤖Claude API→⚡Make.com
Automation MCP
🤖Claude API→✏️Pencil
Design MCP (local)
🤖Claude API→▲Vercel
Deploy MCP
🤖Claude API→🛒Shopify
Admin API
🤖Claude API→📁Google Drive
Composio MCP
🤖Claude API→📅Google Calendar
Calendar MCP
🤖Claude API→💳PayPal
Payment MCP
🤖Claude API→🎭Playwright
Browser MCP
📝Notion→🎨Canva
Headline → Design
📝Notion→🎯Apollo.io
Lead CRM
▲Vercel→🗄️Upstash Redis
KV Storage
▲Vercel→🐘Neon Postgres
Crew Monitor DB
📁Google Drive→🎨Canva
Asset Sync
🛒Shopify→🎨Canva
AutoSync App
🤖Claude API→🔗Zernio
Social Engine
🔗Zernio→💼LinkedIn
LinkedIn API
🔗Zernio→📸Instagram
Instagram API
🔗Zernio→🎵TikTok
TikTok API
🔗Zernio→💌Klaviyo
Lead → Email Sync
🔗Zernio→📝Notion
Content Calendar
🔗Zernio→🎯Apollo.io
Lead Enrichment
🔗Zernio→▲Vercel
Dashboard Hosting

Partial / Needs work2

🤖Claude API→🎨Figma
Needs Auth
🤖Claude API→💬Slack
Needs Auth

Broken / Gap0

None.

Layer 2 · Claude Code Plugins

Live plugin install state pushed from each developer machine via Claude Code SessionStart hook

● 6 enabled/ 6 total· 1 host

🧩 claude-plugins-official4

code-reviewunknown
mac
figma2.0.7
mac
frontend-designunknown
mac
security-guidanceunknown
mac

🧩 superpowers-marketplace1

superpowers5.0.7
mac

🧩 thedotmack1

claude-mem11.0.1
mac

Layer 3 · Human Team Connections

How Phil and the 10 team members coordinate work across each other

● 15 healthy● 3 partial/ 18 total

Healthy15

👤Philip Schemmekes→👩‍💼Jezza
Daily Brief → Ops
👤Philip Schemmekes→📱Ceder
Strategy → Ads
👤Philip Schemmekes→🎨Melchior
AI Brief → Design
👤Philip Schemmekes→🎬Kath
Content Direction
👤Philip Schemmekes→🤳Jannica
Influencer Strategy
👤Philip Schemmekes→💼ChiHan
Financial Oversight
👤Philip Schemmekes→📸NoCap
Content Retainer
👤Philip Schemmekes→🚛Josh · Daniel · Veronica
Fulfillment Ops
👩‍💼Jezza→🚛Josh · Daniel · Veronica
Fulfillment Coord
📱Ceder→🎨Melchior
Ad Creatives
📱Ceder→🎬Kath
Video Ads
🎨Melchior→📸NoCap
Visual Assets
🎬Kath→📸NoCap
Content Collab
🤳Jannica→🎬Kath
Influencer Content
💼ChiHan→🚛Josh · Daniel · Veronica
Invoice Verification

Partial / Needs work3

👤Philip Schemmekes→🏭Zoe
Sourcing (manual)
👤Philip Schemmekes→📷Ziggy
Shoots (manual)
🏭Zoe→🚛Josh · Daniel · Veronica
Stock → Warehouse

Broken / Gap0

None.

See tech stack →See human team →See live crew floor →