Tech Stack · 24 tools

The AI backbone. Powers all 16 agents via Claude Code, 12 MCP integrations, and 40+ skills.

Core e-commerce platform. babygains.store (US) + babygains.eu (EU). 41 installed apps across marketing, fulfillment, analytics, and conversion.

Payment processing. MCP connected, used by Chico for transaction history and red-flag detection.

Email marketing platform connected via MCP. Handles campaign creation, flow automation, and subscriber management.

Primary analytics. Feeds Chico the CFO, Monday Ops Engine, dashboard, and all performance analysis.

Web analytics with heatmaps and session recordings. Shopify app installed + weekly automated insights.

Central project hub. Stores headlines, briefings, gym leads, content calendar, and all agent outputs.

Design platform with brand kit. Two Shopify apps (AutoSync + Connect) for seamless asset publishing.

Design file editor for .pen files. Local MCP server.

Design tool. MCP connected via figma plugin marketplace. Currently needs OAuth re-flow.

B2B lead database. Fully integrated: Apollo search → enrich → Notion → gym-email-machine. US-first strategy. Skill: apollo-gym-enrichment.

Business email (philip@babygains.nl). Used for outreach, alerts, briefings, and automated emails.

Calendar service via MCP. Connected and available for scheduling automations.

Team communication. MCP server available but needs OAuth authentication.

Workflow automation. Shopify app installed, connecting store events to downstream actions. Also bridges Triple Whale tools to Claude via MCP.

Headless browser automation via MCP. For tasks where no API exists (legacy SaaS portals, manual flows).

Deployment platform. Hosts babygains-dashboard, babygains-crm, and crew-monitor (neural.babygains.store).

Postgres database for crew-monitor. 16 personas seeded, 4 starter schedules, live event ingest from Claude Code hooks.

Key-value store for CRM app. Handles sessions, caching, and real-time state.

File storage via Composio MCP integration for marketing assets and shared documents.

Social media management hub (formerly Late API). Single API for LinkedIn, Instagram, TikTok + 11 more platforms. Handles OAuth, content scheduling, media upload, and engagement tracking.

LinkedIn via Zernio. OAuth connected for content publishing, engagement monitoring, and B2B lead generation.

Instagram connected via Zernio. Account: Baby Gains. Supports Reels, carousels, stories, and feed posts.

TikTok connected via Zernio. Account: babygainstoys. Short-form video publishing with TikTok Shop integration.